Episode 24 - Speaking Security So Leaders, Boards, and Buyers Actually Listen

In this episode, Richard Bejtlich talks with Julie Parrish, CMO at Corelight, about how security professionals can communicate more effectively with CISOs, boards, and buyers who each measure success differently. Julie explains why practitioners should frame requests in terms of risk instead of raw technology, why CISOs need to connect security investments to reputation, compliance, and business continuity, and why marketers lose credibility when they lean on buzzwords, analogies, or FUD instead of clarity and education. The conversation also explores persona-based messaging, the value of expert-led content, and how AI-driven search is changing the way security companies think about discoverability and trust. For anyone trying to influence decisions in security, this episode is a practical look at how better communication leads to better outcomes.